The number up top
Your phone number on the first screen of every page, and tappable.
- Tap-to-call
- Hours shown
- Your service area named
- The same number everywhere
Websites / Home services
When the AC quits or a limb comes down, people grab a phone and call whoever makes it easy. We build sites for home service companies that load fast, show the number up top, and have a page for each service and each town you really cover.
The problem
About half of the Atlanta-area home service sites we tested (52%) didn't show a phone number on the first screen of a phone. The median site took 7.3 seconds to show its main content.
Google has the same trouble. A site with one "Services" page and no towns named gives Google little reason to show you for "tree removal Roswell" or "AC repair Kennesaw".
The fix is plain: the number up top and tappable, a page for each service, a page for each town you really serve, and a quote form short enough to fill out with one thumb.
What we found
Our own phone testsThis fall we tested home service websites across metro Atlanta on a mid-range phone over a slow 4G connection. These are the medians by trade, in seconds until the main content shows.
Our own tests with Lighthouse's mobile settings (a mid-range Android phone, slow 4G, empty cache), run September 28, 2026 to October 13, 2026. The 328 include roofing and other trades. We don't name the businesses we tested.
Proof
All workWe haven't published a home service case study yet. These are the closest problems we've solved, and each one is a problem we keep finding on home service sites.
A Toronto demolition company cut its quote form from 12 fields to 5. Mobile quote requests tripled within 30 days of launch.
Read the case study →Auto Relief AssistanceA one-offer, one-button page with a 4-field form. After tuning, the share of visitors who applied went from 4.1% to 7.2%.
Read the case study →Dante LawA page for each practice area, plus 15 city pages. The firm reached page one in 27 practice areas, with 342% more visitors from Google.
Read the case study →What's included
Your phone number on the first screen of every page, and tappable.
A page for each service people search for, like AC repair, furnace installs, tree removal, or sod.
A page for each town you really serve, with real details. Not a copy-and-paste list of towns.
Four or five fields, built for one thumb. Fewer fields get more requests.
Light images, good hosting, and nothing that holds up the first screen.
Your map listing set up to match the site, with the right categories and service area.
Pricing
One fixed price for the whole project. A company with a few services and a handful of towns usually fits the Starter or Growth site.
$5,500
For new businesses or simple sites up to 8 pages.
$9,500
For established businesses that need room to grow.
$15,000+
Custom apps, online stores, or multi-site rollouts.
FAQ
No. We also build for roofers, plumbers, electricians, remodelers, and concrete companies.
For the towns you really serve, yes. A page for a town you never drive to doesn't help you, and Google's spam policies treat pages made only to catch searches as doorway pages.
One fixed price: $5,500 for a site up to 8 pages, $9,500 for up to 25 pages, and $15,000 and up for custom builds.
Start with the free review. It shows the 3 to 5 things costing you calls, and some of them can be fixed on the site you have.
Usually. The Growth site includes hooking up your CRM and analytics.
No. What you will get is your own numbers before and after: how fast the site shows on a phone, and whether people can tap to call.
By town
21 citiesWe've tested at least 5 home service websites in each of these towns. Each page shows what we found there.
Free website review
Send me your website and I'll send back one page: the 3 to 5 things costing you calls, and what fixing each one would do. It's free, and there's no pitch.