Journal
Playbooks, case studies, and honest takes.
Everything we wish agencies would tell you before they take your money. Practical SEO, content, and ads advice. Short on jargon, long on specifics.
The 7-day SEO audit every small business should run this quarter.
Most SEO audits are 80-page PDFs nobody reads. Here's the one we actually use with clients: what to check, what to fix, and what to ignore.
How we got a Florida law firm to the top of Google Maps in 90 days
The strategy, the tools, and the specific moves that took Dante Law from position 18 to #1.
The simple content plan that tripled a client's Google traffic
Guide pages aren't new, but most people do them wrong. Here's the hub-and-spoke model we've used for four years.
Why we stopped running broad Google Ads (and what we run instead)
Google keeps pushing broad match. Here's why it costs you money, and the exact-match approach that beats it.
The 5-page brand brief that saves clients $10K in revisions
Before any design starts, every client gets the same 5-page brief. It's the most useful document we've ever built.
What Google means by "trust", and why most small businesses get it wrong
Google's experience, expertise, and trust signals aren't magic. Here's what we actually work on for clients.
How we use AI in content (without making it sound like AI)
The exact workflow we use to make five times more content while keeping quality where it needs to be. A real process, not a prompt list.
Cutting cost per lead by 62% for a law firm
Same budget, better targeting, smarter landing pages. How we made one client's ad spend work 2.6x harder in 90 days.
Page speed: the 5 fixes that actually matter
Everyone obsesses over speed scores but most sites fix the wrong things. Here's what actually affects rankings and sales.
How to write a brand voice guide your team will actually use
Most voice guides collect dust in a doc somewhere. Here's the one-page format that changes how writers write.
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