How we took a Florida law firm from page three to page one in 27 practice areas.

A respected firm with an invisible website.

Dante Law is a personal injury firm with a strong reputation in South Florida and a founding attorney known across the legal community for client outcomes. But their digital presence was telling a different story.

When we audited their site in early 2024, the firm was ranking outside the top 50 for nearly all of its core service keywords. Traffic was flat. The map pack, the lifeblood of local legal search, barely featured them. The site had bloated sitemaps, broken schema, duplicate content, and slow load times that were killing both rankings and conversions.

The brief was simple: make Dante Law dominate Florida personal injury search, not just in Miami, but across all 15 of their target cities and all 27 practice areas they served.

SEO, content, and web, end to end.

Metro Media took ownership of Dante Law's entire digital footprint. We make the strategic decisions, produce the work, and ship the changes directly to the live site.

Every deliverable, from a single meta description to a full practice area page, goes through the same standard: keyword-driven, conversion-optimized, and consistent with the firm's established voice.

From kickoff to page-one rankings.

Numbers that moved the business.

By month six, Dante Law had moved from invisible to dominant across Florida personal injury search. The firm crossed 48,000 monthly organic sessions, ranking in the top three positions for over 127 keywords across their core service areas.

But the metric that matters most: 5x qualified inbound leads, with case acceptance rates climbing as traffic quality improved. The slogan "Accident Attorney Now" became a brand Floridians actually recognized.

The engagement is ongoing. We continue to expand into new practice areas, new cities, and new content clusters every quarter.