From page three to page one on Google, in 27 practice areas.

A full rebuild for a Florida injury law firm: new website, better Google rankings across the state, and a steady flow of new clients.

342%More visitors from Google
27Practice areas on page one
#1-3Google Maps ranking
5xMore quality leads

The challenge

01 / 04

A respected firm with an invisible website.

Dante Law is a personal injury firm with a strong reputation in South Florida. Lawyers across the state know the founding attorney for the results he gets clients. But online, the firm was nowhere.

When we reviewed the site in early 2024, it ranked outside the top 50 on Google for almost every service they offer. Traffic was flat. They barely showed up on Google Maps, which is where most people find a local lawyer. The site was slow, had duplicate pages, and was full of technical errors that hurt both rankings and conversions.

The brief was simple: make Dante Law the firm people find first for personal injury across Florida. Not just in Miami, but in all 15 target cities and all 27 practice areas.

What we did

02 / 04

SEO, content, and web, all from one team.

We took ownership of the firm's entire online presence. We make the decisions, produce the work, and push changes straight to the live site. No handoffs, no waiting on a third party.

Every page, down to a single search description, is held to the same standard: built around what people search for, written to get them to call, and true to the firm's voice.

Delivered

Full technical review and ongoing fixes
Site rebuilt around 27 practice areas
Cleaner web addresses and sitemap
Structured data on every practice page
Local SEO across 15 Florida cities
Google Business Profile setup
Monthly blog content on a calendar
Brand voice guide and page rewrites
Internal linking plan
Short videos and Reels

Timeline

03 / 04

How it unfolded.

Month 1
Technical foundation
Full crawl of the site, 1,320 pages sorted and prioritized, and the big fixes shipped: structured data, sitemap, page speed.
Month 2
Main practice pages
24 primary practice area pages rewritten and optimized. Internal linking put in place.
Month 3
Expansion
62 sub-topic pages built out in clusters. First ranking movement.
Months 4–5
City pages and Maps
15 city pages launched. Google Business Profiles optimized. First appearances in the Maps results.
Month 6+
Compounding
Traffic takes off. Top-3 rankings across the main searches. The content engine now ships 8–12 pieces a month.

The results

04 / 04

Numbers that moved the business.

By month six, Dante Law went from invisible to the firm people find first for personal injury across Florida. The site passed 48,000 visitors a month from Google, ranking in the top three for over 127 searches across its core services.

The number that matters most: 5x more qualified leads, with better case acceptance as the traffic got more relevant. The slogan "Accident Attorney Now" became a name Floridians actually recognize.

The work continues. We expand into new practice areas, new cities, and new content topics every quarter.