Websites / Home services / Roswell
Websites for home service companies in Roswell, GA.
Roswell is in Fulton County. This fall we tested 17 home service websites there on a phone: 6 tree service, 4 roofing, 3 landscaping, 2 HVAC, 1 remodeling, and 1 other trades. Here's what we found, and what it means for a home service company that wants more calls.
What we found in Roswell
17 home service websites, tested on a phone.
Most of the sites we tested here (65%) took longer than 5 seconds to show their main content on a phone. The median was 6.3 seconds, against 7.3 across all 328 Atlanta-area home service websites we tested.
On the first screen of a phone, 65% didn't show a phone number, and 18% had no button to tap and call. Each of those makes a customer scroll, or copy the number by hand, before they can call.
35% didn't tell Google, in the page's code, that they're a local business with an address and phone number. That code is called structured data, and it's one of the easier fixes.
The median business we looked at here had 364 Google reviews. Google counts reviews as part of how well known a business is when it ranks the map.
| What we checked | Roswell | All 328 tested |
|---|---|---|
| Sites tested | 17 | 328 |
| Median seconds until the main content shows | 6.3 | 7.3 |
| Took more than 5 seconds | 65% | 66% |
| No phone number on the first screen | 65% | 52% |
| No tap-to-call button on the first screen | 18% | 25% |
| No local business markup | 35% | 45% |
How we tested: Lighthouse's mobile settings (a mid-range Android phone, slow 4G, empty cache), September 28, 2026 to October 13, 2026. "Main content" is the biggest thing on the first screen. We don't name the businesses we tested.
The search
How customers in Roswell find you.
When the AC quits in Roswell, people search for something like "AC repair Roswell" or "HVAC company near me". After a storm it's "tree removal Roswell GA". Google usually answers with a map of three businesses, then the regular results. To show up in either, a business needs a page for that service, a clear tie to Roswell, and a site that works on a phone.
Other Fulton County towns we've tested: Alpharetta, Sandy Springs.
What we'd build
What a business in Roswell needs.
- Your phone number on the first screen, and tappable
- A page for each service you offer
- A Roswell page, if you really work here
- A quote form with four or five fields
- Images sized for phones, so the first screen shows fast
- A Google Business Profile that matches the site
Salandria, a Toronto demolition company, cut its quote form from 12 fields to 5, and mobile quote requests tripled within 30 days of launch. We haven't published a home service case study yet, so that's the closest problem we've solved. Read the case study.
Websites are one fixed price: $5,500 for up to 8 pages, or $9,500 for up to 25. See what's in each.
Free website review
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