Zero to qualified leads in 60 days.

A new offer with no proof.

Auto Relief Assistance launched a new consumer service offering with strong unit economics, a clear value proposition, and zero customer acquisition history. No data, no creative library, no learnings, no historical conversion benchmarks. Just an offer, a budget, and a need to validate the unit economics fast.

Most agencies in this scenario reach for the shotgun: launch a brand campaign, build awareness, hope for the best. We don't do that. The brief was specific: get to profitable customer acquisition in 90 days, not someday, not next quarter, in 90 days. Sustainable scale could come after.

Funnel-first, not awareness-first.

When you have no historical data and a hard timeline, you don't spend on awareness. You spend on direct-response with high-intent targeting and obsess over conversion rate at every step of the funnel. Every dollar needs to either acquire a customer or generate learnings that help acquire the next one.

Our 90-day plan focused on three workstreams executed in parallel:

• The funnel: Single-purpose landing page built for one action (qualified application). 4-field intake form. Mobile-first. Sub-2-second load.
• The audience: Meta Ads targeting consumers with documented purchase intent signals. No broad targeting, no top-of-funnel awareness plays.
• The creative: 12 video and static variants tested in week 1, narrowed to 3 winners by end of week 3. Aggressive testing matrix.

A landing page built around a single conversion.

The landing page hit 7.2% conversion rate by week 4, well above industry benchmarks of 2–3% for consumer services. That single number changed the math on everything else: at 7.2% CVR, even modest traffic produced enough qualified applications to push the unit economics into the green.

Profitable in 60 days.

Hard timeline, harder execution.

Auto Relief Assistance hit profitable customer acquisition by day 60, 30 days ahead of the brief. Blended CPA settled at $18, with landing page CVR holding at 7.2% across all traffic sources. ROAS at scale runs 5.4x.

The engagement continues today, with the original 4-field landing page still doing most of the work, updated creative, refined audiences, but the same conversion-first foundation. New product variants get layered in as the business grows, each launched with the same playbook: build the funnel first, test creative aggressively, scale only when the unit economics work.