From zero to paying customers in 60 days.

A new offer with no proof.

Auto Relief Assistance launched a new consumer service with solid economics, a clear pitch, and zero history of finding customers. No data, no ads, no learnings, no benchmarks. Just an offer, a budget, and a need to prove the numbers fast.

Most agencies in this situation reach for the shotgun: launch a brand campaign, build awareness, hope. We don't. The brief was specific: reach profitable customer acquisition in 90 days. Not someday, not next quarter. Scale could come after.

Funnel first, not awareness first.

With no history and a hard deadline, you don't spend on awareness. You spend on direct response with high-intent targeting and obsess over conversion at every step. Every dollar either wins a customer or teaches us how to win the next one.

The 90-day plan ran three tracks at once: a single-purpose landing page built for one action, Meta ads aimed only at people showing clear purchase intent, and 12 ad variations tested in week one and narrowed to 3 winners by week three.

• The page: one offer, one action, a 4-field form, loads in under 2 seconds
• The audience: Meta ads to people with documented intent, no broad targeting
• The creative: 12 video and image variants, narrowed to 3 winners

When you have no data, your job is to generate it, not hide from it with brand metrics.