Positioning
What you stand for and why customers should pick you. Everything else builds on this.
- Positioning
- Mission and values
- Who you're for
- What makes you different
Services / Brand
A brand people remember.
Logo, look, and message. Everything that makes your business recognizable, built to last years, not one campaign.
Brand system04 / 07
- PositioningLocked
- Logo4 versions
- Colors8 tokens
- Voice guideWritten
What's included
Everything covered. No handoffs.
Visual identity
Logo, colors, and fonts that work everywhere from a business card to a billboard.
- Logo (4 versions)
- Color palette
- Fonts
- Visual style
Voice & message
How your brand sounds in writing, with ready-to-use lines for every situation.
- Voice rules
- Tone guide
- Tagline
- Key messages
Design system
Buttons, cards, layouts, and icons so everything stays consistent no matter who makes it.
- UI components
- Layout grids
- Icons
- Photo direction
Brand book
One guide that lets anyone on your team use the brand correctly.
- Brand book PDF
- Web style guide
- Asset library
- Examples
Launch
Rolling out the new look across your website, social, and sales materials.
- Launch campaign
- Templates
- Team training
- 30 days of support
How it works
From kickoff to results.
A predictable process with clear milestones. You'll always know where we are and what's next.
- Step 01Weeks 1–2
Discovery
Brand review, team interviews, competitor analysis, and a positioning workshop. We define who you are before how you look.
- Step 02Weeks 3–5
Logo & visuals
Three logo directions, color and font options. Refined over a few rounds to one direction.
- Step 03Week 6
Voice & message
Voice rules, tagline, and key messages that match the strategy.
- Step 04Weeks 7–8
Brand book
Final brand book, design system, and asset library. Everything your team needs.
- Step 05Weeks 9–12
Launch & support
Coordinated rollout, a training session, and 30 days of support for questions.
Pricing
Simple pricing. Real results.
Fixed project pricing. No surprises.
Brand Refresh
$5,500
A tune-up: logo, colors, fonts, and a light style guide.
- Logo refinement
- Color and font updates
- Light style guide
- 2 design rounds
- Positioning
- Voice and message
- Full design system
Full Brand System
$9,500
The complete package: positioning, visuals, voice, and system.
- Positioning
- Logo (4 versions)
- Visual identity
- Voice and message
- Full brand book
- Asset library
- Custom photography
Brand + Launch
$15,000
New identity plus a coordinated launch: website, social, and print.
- Everything in Full Brand
- Launch website
- Social launch campaign
- Sales materials
- Custom photography
- Launch event support
- 90 days of support
Client story
All workA Toronto demolition company, rebuilt for the web.
A new website for a company that's been at it since 2002, built to win bids from developers and procurement teams.
Read the story →- 264%More quote requests
- #1On Google for Toronto demolition
- 4.2xMore business visitors
- 2002In business since
FAQ
Questions people ask.
Do we have to start from scratch?
No. About half our brand projects are refreshes: keep what works, fix what doesn't. We figure out what's worth keeping in week one.
How many logo options will we see?
Three distinct directions, each with two versions. After your feedback we refine one direction through two more rounds. Around 10–15 versions in total.
Will I own the files?
Completely. All source files (Adobe, Figma, vector logos, web fonts where allowed) are yours. No licensing fees, no lock-in.
How do you keep it consistent after launch?
Two ways: a brand book anyone on your team can follow, and 30 days of support after launch where we answer questions and review how it's being used.
Can we use it on packaging, merch, or signs?
Yes. The system is built to work across digital, print, physical spaces, and merchandise. We include guidelines for each.
Refresh or Full Brand?
Refresh keeps your positioning and reworks the visuals. Full Brand starts with strategy, defining who you are before how you look. If you're changing direction, you need Full Brand. If your positioning works but you look dated, Refresh is enough.
Free consultation
Build a brand that lasts.
Book a 30-minute brand review. We'll look at what you have, point out the biggest wins, and recommend the right level of work.