Practice area pages
A page for each case type you want more of, written around what people search, with your city in the title.
- Your main case types
- Sub-topic pages where they help
- Links between related pages
- Written in your firm's voice
Websites / Injury law firms
Website design for personal injury law firms.
Someone who was just hurt in a wreck often looks for a lawyer on a phone. In the first few seconds, your site has to show what you handle, where you are, and how to call. We build injury firm websites around that, and then we get them found on Google.
The problem
Where injury firm sites lose the call.
Most firm websites look fine on the office computer. The trouble shows up on a phone: a slow first screen, a headline that doesn't say what you do, a phone number nobody can tap, or one "Personal Injury" page trying to cover car wrecks, truck wrecks, and slip and falls at once.
Google sees the same problems. A firm with one page for every case type and no city in its page titles gives Google little reason to show it for "truck accident lawyer" in the city where it practices.
None of this is about looks. It's about whether a person who needs a lawyer can tell, in a few seconds, that you're the right one, and then call you.
What we found
Our own phone testsWhat we found on 309 Georgia firm websites.
This fall we tested 309 Georgia law firm websites on a mid-range phone over a slow 4G connection. Here's how they did.
- 5.9sMedian time before the main content shows
- 56%Took more than 5 seconds
- 40%No tap-to-call button on the first screen
- 52%No law firm or local business markup for Google
Our own tests with Lighthouse's mobile settings (a mid-range Android phone, slow 4G, empty cache), run September 28, 2026 to October 16, 2026. We don't name the firms we tested.
Client story
All workFrom page three to page one on Google, in 27 practice areas.
A full rebuild for a Florida injury law firm: new website, better Google rankings across the state, and a steady flow of new clients.
Read the story →- 342%More visitors from Google
- 27Practice areas on page one
- #1-3Google Maps ranking
- 5xMore quality leads
Dante Law is a Florida firm. Every market is different, so we can't promise the same numbers in yours.
What's included
Everything covered. No handoffs.
City pages
A page for each city where you really have an office or clients. Not a copy-and-paste list of towns.
- Office cities first
- Real local details
- Linked from your practice pages
- Matched to your Google listing
Built for phones
A first screen that says what you handle and where, with a phone number people can tap.
- Tap-to-call up top
- Short contact forms
- Light, fast pages
- Tested on a real phone
What Google reads
The details Google uses to understand a law firm, set up on every page.
- Law firm structured data
- Page titles and descriptions
- Clean web addresses
- A sitemap
Google Business Profile
Your map listing set up to match the site, with the right categories and services.
- Categories and services
- Same name, address, and phone everywhere
- Photos
- A plan for reviews
Bar rules flagged
Law firm marketing has rules. We flag anything that might cross your state bar's advertising rules, and you make the call.
- Claims checked before launch
- Disclaimers where your bar needs them
- Nothing goes live without your OK
- Your bar counsel decides
Pricing
Simple pricing. Real results.
One fixed price for the whole project. A firm with several practice areas and an office or two usually fits the Growth site.
Starter Site
$5,500
For new businesses or simple sites up to 8 pages.
- Up to 8 pages
- Works on phones
- WordPress or Webflow
- Contact form
- Basic Google setup
- Custom integrations
- Online store
Growth Site
$9,500
For established businesses that need room to grow.
- Up to 25 pages
- Custom design
- Your choice of CMS
- CRM and analytics hookups
- Advanced Google setup
- Speed tuning
- Full online store
Enterprise / Custom
$15,000+
Custom apps, online stores, or multi-site rollouts.
- Everything in Growth
- Fully custom build
- Full online store
- Custom backend
- Multiple languages
- Dedicated project lead
- 12 months of maintenance
FAQ
Questions people ask.
Do you only work with Florida firms?
No. We work with firms anywhere in the US, by phone and video. Dante Law is in Florida, and we're based in Atlanta.
Can you guarantee we'll rank first?
No, and no honest agency can. What we can show you is what we did for Dante Law, and what your own site's numbers look like today. The free review covers that.
Who writes the pages?
We do, in your firm's voice, and nothing goes live without your OK. You know your cases. We know how people search for them.
Do you follow bar advertising rules?
Every page we write for a law firm has to follow that state bar's advertising rules. We flag anything that might not, and you or your bar counsel make the final call.
What does a law firm website cost?
One fixed price: $5,500 for a site up to 8 pages, $9,500 for up to 25 pages, and $15,000 and up for custom builds. A firm with several practice areas usually needs the 25-page site.
We already have a site. Do we need a new one?
Not always. Start with the free review. It shows the 3 to 5 things costing you calls, and some of them can be fixed on the site you have.
By city
13 citiesInjury firm websites in Georgia, city by city.
We've tested at least 5 law firm websites in each of these cities. Each page shows what we found there.
- Atlanta, GA111 sites tested
- Marietta, GA20 sites tested
- Macon, GA9 sites tested
- Lawrenceville, GA7 sites tested
- Savannah, GA7 sites tested
- Decatur, GA7 sites tested
- Columbus, GA7 sites tested
- Brunswick, GA6 sites tested
- Augusta, GA6 sites tested
- Valdosta, GA5 sites tested
- Roswell, GA5 sites tested
- Douglasville, GA5 sites tested
- Alpharetta, GA5 sites tested
Free website review
Want me to look at your site?
Send me your website and I'll send back one page: the 3 to 5 things costing you calls, and what fixing each one would do. It's free, and there's no pitch.