A Miami luxury realtor, built into a brand.

A premium product with no digital footprint.

Igor Presman came to us with a strong book of luxury Miami listings, deep relationships in the local real estate community, and a serious problem: outside of referrals, almost no prospective buyers could find him online.

There was no logo, no website, no consistent visual identity, and no acquisition channels beyond his personal network. Other Miami realtors with smaller books were running circles around him online, capturing high-intent buyers through paid search and well-positioned listings while Igor remained invisible.

The brief: build the entire digital footprint from scratch. A personal brand, listing-forward website, and paid acquisition engine that could compete in the crowded Miami luxury market.

Brand first. Always.

Luxury real estate is one of the few categories where personal brand directly drives conversion. High-end buyers don't just want a property, they want a realtor they trust to negotiate on their behalf across multi-million-dollar transactions. We knew the website and ad campaigns wouldn't matter if the personal brand felt forgettable.

So we started with a 6-week brand sprint:

• Stakeholder interviews and competitor positioning analysis
• Full visual identity system (logo, type, color, photography direction)
• Voice and messaging framework targeting affluent Miami-area buyers
• A standing brand book for consistent application across channels

With the brand locked, we built a custom Next.js website that was performant, image-rich, listing-forward, and conversion-optimized for inquiry capture. Then we layered in the paid acquisition engine: Meta and Google campaigns targeting affluent buyers across Miami-Dade, with creative shot specifically for paid (not repurposed listing photos).

Three workstreams, one launch.

The launch was coordinated across all three workstreams simultaneously: brand reveal, website launch, and paid campaigns going live within the same 72-hour window. The first qualified inquiry came in within 18 hours of launch.

From scratch to $4.2M pipeline.

A category challenger, in six months.

Within six months, Igor Presman generated $4.2 million in qualified pipeline, a complete reversal from the pre-engagement starting point of zero digital leads. Landing page conversion rates settled at 3.8%, well above luxury real estate benchmarks of 1–2%. Blended ROAS across paid channels held at 4.2x.

More importantly: the brand became a recognized name in its market. Inquiries shifted from cold leads to inbound interest from buyers who'd already researched the firm before reaching out. The acquisition engine was no longer carrying the brand, it was amplifying it.