A Miami luxury realtor, built into a brand.

New brand, new website, and ads that turned a word-of-mouth business into a name people recognize, with leads coming in every week.

$4.2MIn deals started
12xMore serious inquiries
3.8%Visitors who reached out
4.2xReturn on ad spend

The challenge

01 / 04

A premium product with no online presence.

Igor Presman came to us with a strong list of luxury Miami listings, deep relationships in the local real estate community, and one serious problem: outside of referrals, almost no buyers could find him online.

No logo, no website, no consistent look, and no way to get customers beyond his personal network. Other Miami realtors with smaller portfolios were running circles around him online, picking up serious buyers through paid search and well-placed listings while Igor stayed invisible.

The brief: build the entire online presence from scratch. A personal brand, a listings-first website, and an ad engine that could compete in the crowded Miami luxury market.

What we did

02 / 04

Brand first. Always.

Luxury real estate is one of the few businesses where personal brand directly drives sales. High-end buyers don't just want a property. They want a realtor they trust to negotiate a multi-million-dollar deal for them. A website and ads wouldn't matter if the personal brand felt forgettable.

So we started with a 6-week brand sprint, then built a fast, image-rich website designed to capture inquiries, then layered on Meta and Google ads aimed at affluent buyers across Miami-Dade, with creative shot specifically for ads rather than reusing listing photos.

Interviews and competitor positioning
Full visual identity: logo, fonts, colors, photo direction
Voice and messaging for affluent Miami-area buyers
A brand book so everything stays consistent

In luxury, the brand isn't marketing. It's the product.

Delivered

Complete brand identity (4 logo versions, fonts, colors)
Brand book and web style guide
Custom website with an easy-to-edit CMS
Listing system connected to the MLS, with custom photography
Inquiry funnel connected to the CRM
Meta and Google ad campaigns
Landing pages per property and per audience
Live dashboard for daily monitoring

Brand reveal, website launch, and ads all went live within the same 72 hours. The first qualified inquiry came in 18 hours after launch.

Timeline

03 / 04

How it unfolded.

Months 1–2
Brand sprint
Discovery, positioning, full identity system, brand book, voice guide.
Months 2–3
Website build
Custom development, CMS setup, property listing system, inquiry funnels.
Month 3
Ads setup
Meta and Google campaigns built, creative produced, landing page versions ready to test.
Month 4
Coordinated launch
Brand, website, and ads live within 72 hours. Daily tuning starts immediately.
Months 5–6
Scale
Aggressive testing across audiences and creative. Profitable scale unlocked. Pipeline passes $4M.

The results

04 / 04

A recognized name in six months.

Within six months, Igor Presman generated $4.2 million in qualified deals, starting from zero online leads. Landing pages converted 3.8% of visitors into inquiries, well above the 1–2% typical in luxury real estate. Ads returned 4.2x what they cost.

More importantly, the brand became a known name in its market. Inquiries shifted from cold leads to buyers who had already researched Igor before reaching out. The ads were no longer carrying the brand. They were amplifying it.